Big announcement with little press: fashion favourite Lauren Conrad has been ‘guest editing’ Allure‘s Facebook page this week and recently updated with “My new beauty site is launching right now!”
We all raised an eyebrow. New beauty site? Well, it’s here! The Beauty Department – a collaboration with hair stylist Kristen Ess and makeup artist Amy Nadine – is a beauty blog with tips, trends and more. Though it’s a baby for now, it’s set to be a guilty pleasure for both those who watched her grow up on TV, and the online mass of pretty people looking towards the beauty future. Good luck, LC!