Recently renowned directors Kenneth Anger, Zoe Cassavetes, and even Martin Scorcese have all made ‘fashion films‘ for Missoni, Louis Vuitton, and Chanel respectively – now Proenza Schouler wants a turn.
Jack McCollough and Lazaro Hernandez enlisted indie provocateur Harmony Korine to make a short film for their Fall 2010 collection, simply titled “Act Da Fool“. Shot in Korine’s hometown of Nashville, it’s got a provocative, streetwise 90’s music video quality; in a Q&A on Proenza’s site, Korine said that the girls plucked for the film represented “the greatest living delinquents.” Styled by Mel Ottenberg, these girls certainly have an edge: Act Da Fool features them spray-painting graffiti, drinking a substantial amount of 40s and hitting old tires with sticks as a dreamy, echoey narration intones:
“I believe that the earth is a big ball of shit–that’s why dinosaurs died out. And everyone gonna die sooner or later. That’s why I love cigarettes so much.”
“My friends and I are gangs of fool…we can act like wild animals, we can do some messed up shit.”