I am so, so impressed with the way W Magazine have been thinking outside of the box in regards to their content. In what is probably the most innovative use of a fashion spread I can recall from W, their November issue features nine ads scattered throughout the pages that are completely phony.
For example, in “Lavex-les bien” (above), Edward Enninful chose to style the iconic Linda Evangelista in a ‘classic’ shampoo ad. With each ‘ad’ lensed by Steven Meisel, the overwhelming cheese-factor of each photograph is pulled off beautifully and expertly.
Tantrum Intimates with Karen Elson (with the help of make-up artist Pat McGrath).
Petra with Formula 1 heiress Petra Ecclestone (a ‘signature scent’).
Vainglorious with Karen Elson, Guinevere van Seenus, and Coco Rocha.
Pizzazz with Toddlers and Tiaras‘ Eden Wood.
Bruce Hockshmidt with Dennis Basso and Joan Rivers (inspired by Blackglama’s Legend campaign from the Sixties and Seventies).
Visage with Anna Dello Russo, Marie-Amélie Sauvé, Brana Wolf, Carlyne Cerf de Dudzeele, Polly Mellen, and the magazine’s Style Editor at Large, Lori Goldstein!
Joel Schumacher, doing the eponymous thing in the vein of Halston.
La Femme – the best/last – featuring the gorgeous Carmen Carrera of Drag Race fame.