Though I imagine the days of mail-order catalogs are well and truly over, the National Bellas Hess Catalog was at the top of its game in the 50s and 60s. Mailing our over 25 million catalogs a year with a typical return of over 250 million dollars, they were a sales force to be reckoned with. These scans from one of their 1955 catalogs might explain why: dresses for only $2.99? I’d take forty.
God, I can’t wait for the return of Mad Men…
