When it comes to most celebrity/model-endorsed cosmetic lines, you can feel the “I’ve been coaxed into this” vibe. An upcoming line of multi-purpose lipsticks created by Siri Tollerød doesn’t run that risk. What will be called “Siri for Zanzuel” will be used three ways – for the lips, eyes, and cheeks – and will be sold both online and in Scandinavian salons for Spring 2011. No ridiculous endorsements – just a solid beauty product. A must have!